The Department of Fashion Design + Merchandising has more than 300 students enrolled in two tracks: Fashion Design (BFA) and Fashion Merchandising (BA). The department is unique in that both programs are jointly housed, allowing design and merchandising students to learn about the fashion industry together. The mission statement for VCUarts Fashion is to prepare students for varied careers in the fashion industry, emphasizing analytic abilities, creative problem solving, and a global perspective. Another distinctive aspect of the program is our direct relationship with the VCUarts Qatar, our campus in Doha. The Department of Fashion Design + Merchandising is a university member of the Council of Fashion Designers of America (CFDA).
Your gift to the VCUarts Department of Fashion Design + Merchandising helps provide scholarships for our talented students, promote faculty research and host world-class artists.
Our design and merchandising students’ exceptional work is showcased each spring during the annual VCUarts Fashion Event. View the full 2023 runway show below.
Faculty Directory
-
Deidra Arrington
Associate Professor -
Jennie Cook
Assistant Professor -
Jeannine Diego
Assistant Professor -
Kimberly Guthrie
Associate Professor -
Jarvis Jefferson
Assistant Professor -
Renee Lamb
Assistant Professor -
Cate Latham
Assistant Professor -
Rudy Lopez
Assistant Professor -
Jackie Mullins
Assistant Professor -
Michael Birch Pierce
Assistant Professor -
Kevin Sellars
Assistant Professor -
Hawa Stwodah
Assistant Professor -
Tammy Davis
Instructor/Adjunct Faculty -
Julia Pfaff
Instructor/Adjunct Faculty -
Melissa Rose
Instructor/Adjunct Faculty -
Karen Videtic
Professor Emeritus
Our programs
Fashion Design BFA
In the Bachelor of Fine Arts in Fashion, with a concentration in fashion design, you’ll learn to meld form and function by balancing your artistic creativity with the fashion market.
Fashion Merchandising BA
The Bachelor of Arts in Fashion, with a concentration in fashion merchandising, will shape your analytical abilities, problem-solving skills and global perspectives of the fashion world.
Fashion Merchandising Minor
The minor in fashion merchandising allows any student interested in the fashion industry to earn substantial business training in the field.
Student Experience
Study abroad
Students in the Department of Fashion Design + Merchandising have opportunities to study abroad all over the world while earning credit towards their degrees.
Internships
An internship is one of the best experiences a student can have during their undergraduate studies. Internships provide hands-on, on-site learning and help students build their professional network.
Our alumni
Our fashion design alumni currently work for such companies as Ralph Lauren, GAP, Ports 1961, TARGET, Macy’s, SEARS, Victoria’s Secret, Nordstrom, Jonathan Saunders, Under Armour, and Ann Taylor. Merchandising alumni can be found at Louis Vuitton, Vogue.com, Hanesbrands, Fashion Snoops, Haddad Brands, Urban Outfitters, GUESS, Ippolita, One Kings Lane, Nordstrom, MAC Cosmetics, Belk, American Eagle, French Connection, New York and Company, and SAKS 5t Avenue.
Fashion Design + Merchandising News
Read more
Contact Us
325 North Harrison Street
Richmond, VA 23284-2519