Learn about entrepreneurship practice, not theory.

students sitting at table talking

An entrepreneur is more than someone who is able to establish and operate a business venture. The entrepreneur operates at the heart of the process of disrupting status quo and creating new markets.

The entrepreneur possesses the ability to turn ideas into action. This requires creativity, intuition, passion and risk-taking, as well as the skills to plan and manage projects and work with collaborators and teams, in order to achieve objectives.

An entrepreneurial mindset provides individuals the confidence to navigate day-to-day life in innovative ways and makes employees more aware of the context of their work and better able to seize opportunities.

This is not unlike the processes that designers, visual and performing artists engage every day. We like to refer to the entrepreneur as a business artist.


VCUarts offers four courses that provide the groundwork for the practice of entrepreneurship, emphasizing creative and design methodologies. Undergraduate majors may enroll in any of these courses independently, or apply for admission into the undergraduate certificate program in Venture Creation for a deeper grounding in entrepreneurship and business development.