Fashion Merchandising BA

The Bachelor of Arts in Fashion with a concentration in fashion merchandising program will shape your analytical abilities, problem-solving skills and global perspectives of the fashion world. You’ll work closely with students in the fashion design concentration, offering you a well-rounded and practical understanding of the fashion industry—culminating in the department’s annual fashion show. As a student you can also travel, study or intern in New York, London, Doha, Florence and more. 

In the fashion merchandising program, you’ll develop a strong background in marketing and business in a variety of specialized professional courses. Many of the classes you’ll take will be based on simulations that replicate real-world experience.

The department also offers a concentration in fashion design.

Some classes you might take in this major:

• Fashion Branding
• Fashion Entrepreneurship
• Line Development
• Importing and Exporting Fashion
• Textiles for the Fashion Industry

Our alumni are:

• Designers
• Stylists
• Social media influencers
• Fashion entrepreneurs
• Buyers