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Fashion Merchandising BA

Bachelor of Arts in Fashion with a concentration in fashion merchandising

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fashion merchandising students lining up for fashion show practice

About the Program

The Bachelor of Arts in Fashion with a concentration in fashion merchandising program will shape your analytical abilities, problem-solving skills and global perspectives of the fashion world. You’ll work closely with students in the fashion design concentration, offering you a well-rounded and practical understanding of the fashion industry—culminating in the department’s annual fashion show. As a student you can also travel, study or intern in New York, London, Doha, Florence and more. 

In the fashion merchandising program, you’ll develop a strong background in marketing and business in a variety of specialized professional courses. Many of the classes you’ll take will be based on simulations that replicate real-world experience.

The department also offers a concentration in fashion design.

Some classes you might take in this major:

  • Fashion Branding
  • Fashion Entrepreneurship
  • Line Development
  • Importing and Exporting Fashion
  • Textiles for the Fashion Industry

Our alumni are:

  • Designers
  • Stylists
  • Social media influencers
  • Fashion entrepreneurs
  • Buyers
- VCUarts 2018 Fashion Show at Main Street Train Station