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Fashion Merchandising

Bachelor of Arts in Fashion with a concentration in fashion merchandising

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fashion merchandising students lining up for fashion show practice

About the Program

The Bachelor of Arts in Fashion with a concentration in fashion merchandising program will shape your analytical abilities, problem-solving skills and global perspectives of the fashion world. You’ll work closely with students in the fashion design concentration, offering you a well-rounded and practical understanding of the fashion industry—culminating in the department’s annual fashion show. As a student you can also travel, study or intern in New York, London, Doha, Florence and more. 

In the fashion merchandising program, you’ll develop a strong background in marketing and business in a variety of specialized professional courses. Many of the classes you’ll take will be based on simulations that replicate real-world experience.

The department also offers a concentration in fashion design.


4+1 Degree: Accelerated B.A. and M.S.

The accelerated B.A. and M.S. program allows qualified students to earn both the B.A. in Fashion with a concentration in fashion merchandising and M.S. in Business with a concentration in marketing management in a minimum of five years by completing up to 12 credit hours of approved graduate courses during the senior year of their undergraduate program.

Accelerated Degree Requirements


Some classes you might take in this major:

  • Fashion Branding
  • Fashion Entrepreneurship
  • Line Development
  • Importing and Exporting Fashion
  • Textiles for the Fashion Industry

Our alumni are:

  • Designers
  • Stylists
  • Social media influencers
  • Fashion entrepreneurs
  • Buyers
- VCUarts 2018 Fashion Show at Main Street Train Station