The VCUarts Communication Office works to ensure that all School of the Arts-affiliated social media accounts operate according to university policies, channel-specific best practices and within recommendations for data security and legal compliance.
New social media accounts
All new social media accounts must be both approved by the Communications Office and registered with VCU University Relations. Please contact VCUarts Executive Director of Communications Wesley Hesterbefore starting any social media account. You must share the account credentials with the Communications Office after the account has been approved and created. Additionally any social media account manager must complete the VCU Social Media Accessibility Training.
Browse the section below for more answers to frequently asked questions.
Posting consistently is important to social media success. While you may not need to post every day, depending on the social network – you must be able to continuously support the efforts of your account.
Take advantage of opportunities to post timely content. Capitalize on the moment by posting in real-time with posts from shows, students working in the studio, events, and lectures sponsored by your department. (For instance, posting images of a show installation with details about the opening could bring out more people.)
Frequency will vary by department. However, units should post relatively often to ensure subscribers stay engaged.
As a benchmark, the main VCUarts channel aims to post on:
Twitter: 1–3 times/day, unless doing a takeover or covering an event
For departments we recommend:
Instagram: 3–5 times/week
Twitter: 3–5 times/week
Facebook: 2–3 times/week
The best way to ensure that your content is compliant is to have account owners complete the social media accessibility training and review VCU’s Social Media Guidelines. Remember, photos and videos must be appropriately captioned.
Great! Please contact the Communications Office at email@example.com for assistance. We have Department-specific instructions on how to manage an Instagram takeover.
Yes, it is important that the Communications Office maintains access to every channel associated with VCUarts in the case of a security emergency or a change in account administrators. If your username or password has changed, you must contact Communications.
To best represent your department on social media, the same profile image must be used across all platforms for consistency.
Select an image that is a good representation of your department, featuring either:
a high-quality image of student work that demonstrates the department’s teaching
or a high-quality image of department facilities
Consider how this image will look at various sizes. Keep in mind it will be formatted as a square or a circle depending on the site.
Do not create a profile image which includes your department’s name or use a photo with logos or graphics over it.
Try to use at least one hashtag on each post. The main VCUarts hashtags are #VCUarts and #VCUartsDepartmentName (e.g., #VCUartsMusic). Avoid using too many hashtags; we recommend no more than ten.
VCU and VCUarts both follow “Camel Case” style, so “#VCUarts” instead of “#vcuarts.”
Additional VCU Resources
VCU provides many more resources for social media administrators, including training, guidelines and recommendations and a social media administrators group.