Department Information

What is fashion?

Fashion is the vehicle people use to express who they are and who they would like to be. Today, the ever-changing world of fashion is one of the greatest economic forces in the world and the fashion industry provides careers for millions of individuals in design, manufacturing, retailing, marketing, advertising, publishing and many auxiliary services. It is both creative and scientific, with careers at every point in between.

What kind of education do I need?

Currently, the Department of Fashion Design and Merchandising has over 300 students enrolled in two educational tracks: Fashion Design (Bachelor of Fine Arts), Fashion Merchandising (Bachelor of Arts). The educational philosophy of the Department of Fashion is to provide students with the practical application of both knowledge and skills emphasizing analytic abilities, creative problem solving, and a global perspective.

Where can I pursue my passion?

Each Spring VCU Fashion students create and produce our annual juried fashion show. Through the hard work of our students and faculty, approximately 120 of the very best student-produced garments appear on the runway. This showcase of student work is but one of many examples of the quality of the education the students receive and the commitment of the faculty to the success of our students. It is a partnership of support, mutual respect and a commitment to excellence.

How can I receive a world-class education?

The Department of Fashion Design and Merchandising also enjoys numerous field trips organized by the faculty on the behalf of the students and with the student’s limited funds in mind. Domestic trips to New York City and to the MAGIC (Men’s Apparel Guild in California) trade show in Las Vegas are offered annually. International field trips are planned for both Spring break and during the summer to such cities as Paris, London, Florence, Rome, Hong Kong, and Australia. These field trips are open to students, family, alumni and individuals from the community at large.

What kinds of careers are available?

The Department of Fashion Design and Merchandising is extremely proud of the accomplishments of their alumni and the successful careers that our graduates enjoy. Our fashion design alumni work for such companies as Armani Exchange, Polo Ralph Lauren, Eddie Bauer, and Nautica to name just a few. Our fashion merchandisers work in many different careers holding jobs as fashion editors and market editors for major fashion publications such as Harpers Bazaar and Lucky, retail buyers and product developers for the Gap, Banana Republic, Macy’s, Nordstrom, Crate and Barrel and William Sonoma, trend forecasters for Cotton Incorporated, and as national sales representatives for Perry Ellis and Creative Enterprises.

Please visit our entire website to find out more about our faculty, the curriculum, student work, and departmental events.

We encourage you to visit our campus and I would be glad to meet with you personally to answer any of your questions with regard to your educational and career endeavors.


Donna Reamy, Chair
Associate Professor 


The School of the Arts Diversity Policy

Amended 12/10/2012


The School of the Arts believes that art is inclusive. Therefore, this diversity policy establishes that The School of the Arts accepts and welcomes all people by maintaining and celebrating diversity within our student body, faculty and staff. The School of the Arts provides equal opportunity and prohibits discrimination according to race, color, religion, sex, national origin, disability, age, and sexual orientation in accord with University Policy.  To support this policy and to stimulate understanding, the School of the Arts will establish forums to explore diversity in education, arts and design.  We believe that to achieve educational excellence, we must value and practice inclusion.