Voice + Tone

Okay, so we know who we are talking to now, how do we talk to them?

  • We post as a team, using plural first person (we, our team, crew, students etc).
  • We take ownership as a team, not individually.
  • We do not sign our tweets, photos or posts (ex. -post by john).
  • We have bias toward optimism + positivity (without sounding like a cheerleader).
    If you’re writing about something negative, controversy or possibly dicey, find a positive angle.
  • We are approachable, responsive and transparent.
  • We exude enthusiasm.
  • We are playful + curious.
  • We are intelligent.

Remember: You are posting as part of the institution and representing VCUarts. Please keep your personal opinions separate from these accounts.