Okay, so we know who we are talking to now, how do we talk to them?
- We post as a team, using plural first person (we, our team, crew, students etc).
- We take ownership as a team, not individually.
- We do not sign our tweets, photos or posts (ex. -post by john).
- We have bias toward optimism + positivity (without sounding like a cheerleader).
If you’re writing about something negative, controversy or possibly dicey, find a positive angle.
- We are approachable, responsive and transparent.
- We exude enthusiasm.
- We are playful + curious.
- We are intelligent.
Remember: You are posting as part of the institution and representing VCUarts. Please keep your personal opinions separate from these accounts.