Patricia Brown

Department Chair and Associate Professor 
Fashion Design



Parsons School of Design, Fashion Design Major, BFA with Honors

Parsons in Paris, Summer Program

The College of William and Mary, Economics major, English Minor, BA


Patricia Brown Designs

Owner/Consultant/Designer, New York, New York, September 2008 to August 2015


HBC/Lord & Taylor, Creative Director of Design

New York, New York, August 2012 to June 2013


Ann Taylor Stores, VP of Design/Creative Director of Design

New York, New York, May 2003 to May 2008


Baby Gap and Gap Kids, Full Time Head Design Consultant

New York, New York, November 2002 to April 2003


Banana Republic (Gap Inc.), VP of Design

New York, New York, October 1994 to 2002


Adrienne Vittadini, Designer, reporting to Mrs. Vittadini

New York, New York, April 1990 to May 1994


Calvin Klein Collection, Designer, Reporting to Mr. Klein

New York, New York, April 1989 to March 1990


Ralph Lauren, Designer

New York, New York, January 1989 to April 1989


Dawson International, Designer

New York, New York, June 1987 to January 1988


Geoffrey Beene Knitwear and Beene Bag, Designer

New York, New York, June 1987 to January 1988


Liz Claiborne Accessories, Assistant Designer

New York, New York, June 1984 – May 1985


Additional Freelance Assignments – Fashion Dossier (trend book), Vogue Knitting Magazine, Charlotte Neuville Designs, Episode, Michael Simon, Fresh Paint Studios, John Maksim Studios, Merinangora Filati S. p. A


Kimberly Guthrie

Associate Chair

Assistant Professor, B.F.A., M.A.
Fashion Design, Fashion Merchandising

Schools Attended: Virginia Commonwealth University BFA Fashion Design, Virginia Commonwealth University MA Art Education

Philosophy: Fashion is an art and industry. Fashion is an avenue in which many aspects of life and culture can be investigated, celebrated, and represented.

Research Interest: My research interests include sustainable fashion and eco-fashion design education.

Documented Research:
2011 Fifth International Conference on Design Principles and Practices, Rome, Italy. Paper title: Preparing Emerging Designers for the Eco and Sustainable Fashion Market.

2010 15th International Conference. RDM Campus Rotterdam The Netherlands, Sustainable Innovation 2010, Paper title “Sustainable Fashion by Design”

2010 Dean’s Exploratory Research Grant; awarded $3000 to examine and determine how fashion programs need to address and analyze how the fashion industry’s reaction to becoming more sustainable will affect the content and instruction of what is taught to fashion students.

2007 International Symposium on the Arts in Society, New York UniversityPaper presentation: “Contemporary Collaboration in Art and Design”

2006 AUTEX 6th International Conference, College of Textiles, NC StatePaper presentation: “An Exploratory Approach to Film Laminates in Fashion Design”


Image result for Holly Price AlfordHolly P. Alford

Associate Professor, A.A.S., B.A., M.F.A.
Fashion Design

Schools Attended:
University of Virginia (B.A.), Fashion Institute of Technology (A.A.S.) and Virginia Commonwealth University ( M.F.A.).

Philosophy: I believe learning should be fun but challenging, and that students learn more who are active participants. I believe my job is to facilitate knowledge in diverse and creative ways and that the goal is for my students to be able to apply and articulate that knowledge in the real world.

Research Interest: My research interest is in mid nineteenth and twentieth century fashion. Also, African American designers, styles, and the globalization of those styles.

Documented Research:

2005 “The Globalization of Hip Hop” –presented in Denmark and Australia

2012 “The Criminalization of the Saggy Pant”; to be published 2012 in book entitled Fashion and Crime

2011 “The Influence of African American Hip Hop in Japan”; published in Fashion Theory Russia

2010 “Who’s Who in Fashion” the fifth edition; published by Fairchild Books

2010 “The Zoot Suit: It’s History and Influence” published in Fashion Theory and The Men’s Fashion Reader

2014 Author ” Who’s Who in Fashion” the sixth edition, bloomsbury publishers

2015 “Kuro fashion: African American Influences in Animation in Japan”. Juried Panel presentation. Otakan, Baltimore Maryland.

2019 Paper “the Criminalization of the Saggy Pant” in Fashion Crimes edited by Joanne Turney by Bloomsbury publishers


Image may contain: 1 person, smilingDeidra Arrington

Associate Professor, MBA
Fashion Merchandising

Schools Attended: Virginia Commonwealth University – MBA
Jacksonville State University – B.S.
Philosophy: Fashion is a business!


Associate Professor Deidra Arrington is a seasoned fashion professional with 20 years experience as an apparel, accessories, and beauty buyer and Divisional Merchandise Manager. She possesses extensive knowledge of retailing, the buying process, and the fashion industry.


Deidra joined the faculty at VCU in 2004 teaching classes in fashion merchandising in the Department of Fashion Design + Merchandising including Survey of the Fashion Industry, Retail Math, Retail Buying Simulation, Line Development, Survey of the Luxury Industry, and Supervision and Management. As faculty, Deidra has contributed to the enhancement of the student experience through the development of the Summer Luxury Program, as YMA/FSF coordinator and mentor, NRF coordinator, and by serving as Interim Assistant Chair.

Her areas of research include fashion economics, the luxury market, historical fashion influencers, and fashion show production and its impact on worldwide economies. Additionally, Deidra has contributed to several textbooks and articles and has work published in multiple books and journals.

Deidra volunteers by serving on the board of the YMCA Chester, Virginia. She earned a Bachelor’s of Science degree in Business Administration at Jacksonville State University and a MBA at Virginia Commonwealth University.

Research Interest:  Economics, Luxury, Corporate Culture, Vendor/Retailer Relationships, Fashion Show Production

Documented Research:
2012 Fashionomics, co-authored with Donna W. Reamy
Contributor to Fashion Capital: Style Economies, Sites and Cultures, co-authored with Donna W. Reamy


Kristin Caskey

Associate Professor, B.S.S., B.F.A., M.F.A.
Fashion Design

Schools Attended:
Cranbrook Academy of Art, MFA
Parsons School of Design, BFA
Fashion Design Cornell College, BSS Liberal Arts


Kristin Caskey holds a BSS from Cornell College, a BFA in Fashion Design from Parsons School of Design, and an MFA in Print/Media from Cranbrook Academy of Art.

Caskey designed for for Arlequin Paris and Perry Ellis America in NYC. She was the associate designer at Urban Outfitters, in Philadelphia, PA. Her design career includes extensive work internationally. Caskey was project co-ordinator for Keepers of the Waters in China, an international environmental art initiative. Caskey has worked as a consultant and print designer for Heartfelt, NYC was consulting designer for Rockin’ Baby. Caskey is currently the design director for Kloth, a uniform company based in Toronto, Canada.

Caskey’s studio work utilizes textile history, sustainable studio practice, and digital textile printing. Her work has been shown throughout the Mid-Atlantic and Mid-West. Her work includes Cultural Traveller, which won the Queen Sirikit Peacock Standard for Thai Silk, and A New Suit of Clothes, which won the ATEX Inc Award of Excellence in Marketable Textile Design.

Recent projects at VCU include, three subsequent NEA Artworks Grants, one for Monument Avenue: General Demotion/General Devotion for $30,000 and two for “Recovery by Design”, pattern design and student workshops for conjoined twins Maria and Theresa Tapia of the Dominican Republic. Caskey was a partner in Ask for Comfort, a line of pediatric garments developed for oncology patients at VCU Health Systems.

Caskey sits on the Board of Trustees at the Storefront for Community Design and is an active citizen of her inner-city neighborhood.

Documented research:

2014 VCU Quest Innovation Funds; awarded $40,000 for interdisciplinary community engaged design project mOb + Storefront. Principal Investigator

A2RU Conference, Iowa State University, Ames, IA, “A Third Way, Arts and Health” panelist, presenter, and; “MoB Away Game” Interactive community engagement project.

Cumulus Association, What’s On? Aveiro, Portugal. Paper presentation and publication, “mOb Studio, A Community Engaged Design Studio”. Co-written by Camden Whitehead.

American Community Design Association, Emergence national conference, Detroit, MI. mOb + Storefront, 90 minute presentation, co-written with Ryan Rinn, Camden Whitehead and John Malinoski.

2013 VCUarts Deans Research Grant; awarded $7,000 to travel and research national models of community engaged design. Co-awarded with Camden Whitehead and John Malinoski.

International Conference on Design Principles. Chiba University, Chiba, Japan. Paper presentation “MoB Studio, Community Engaged Design” Co-authored with Camden Whitehead and John Malinoski.

International Textiles and Apparel Conference, New Orleans, LA. Paper presentation“MoB Studio, the Role of Fashion in Interdisciplinary Collaboration” and, paper presentation “Garment Design for Conjoined Twins”.

American Batik Design Competition, Finalist, $2,000.00

2011-12 VCU Community Engagement Grant, mOb + Storefront, $14,000 to pilot community-engaged design studio.

VCUarts Dean’s Exploratory Faculty Research Grant, Personal Uniforms, $3,000.00


Assistant Professor + Visiting Artist

Fashion Merchandising



Jarvis W. Jefferson was awarded the Bachelor of Fine Arts degree in Merchandising from VCU prior to beginning his career in NYC at the world’s largest department store, Macy’s Inc.  Upon completing their Executive Training Program and working in their buying & merchandising functions, Jarvis transitioned into human resources and held a series of positions of increasing responsibilities including Director of Corporate Recruitment. In addition to staffing the company’s Brand, Media and Omni-Channel Strategy teams, he identified, acquired and assembled talented artists and creatives (painters, sculptors, woodworkers, costume designers, photographers, retouchers, graphic designers, set designers, copywriters) who developed and produced the company’s myriad of marketing collateral and materials, as well as Macy’s world renown Thanksgiving Day Parade.  He has also worked for other such notable brands/companies as: Citigroup, Footlocker, Mercedes-Benz, Nine West Group, Tommy Hilfiger and Time Warner.  Professionally, Jarvis’ expertise crosses the boundaries of multiple industries including retail/wholesale apparel & accessories, automotive, consumer packaged goods, financial services, and media & entertainment.


As Assistant Professor/Visiting Artist in the Fashion Design & Merchandising Department, Jarvis is energized to impart his 35+ years of industry learnings, experiences and life’s lessons with VCU’s eager young talent, preparing them for entry into the workforce, whether it be in fashion, business, art or related industries.


Hawa Stwodah

Assistant Professor

Fashion Design


Hawa Stwodah (BFA, MFA) is a designer, illustrator, and educator whose career has spanned many sectors within the fashion industry. She has worked in the United States and the Middle East, collaborating with companies in Europe and Asia, consulting on experimental design development using innovative textiles for menswear, women’s sportswear/activewear, healthcare providers and a series of entrepreneurial endeavors for infant accessories. She produced illustrations for Fashionomics, a textbook published in 2012 and used as an instructional device at Universities in both the United States and Asia. After working in the private sector for a period of time she returned to VCU’s Fashion Design + Merchandising Department in 2005 working at both the Richmond and Doha Qatar campuses.


Her design aesthetic is influenced heavily by traditional surface design techniques, the notion of layers: layers of materials as well as meaning applied to non-conventional mediums. She has exhibited internationally (DesignDaysDubai and Tasmeem International Design Conference) examining social behaviors through the lens of surface design. Her research interests lie in exploring and investigating ideas of identification and visual communication by the wearer and comprehension and visual appreciation by the viewer.

smallguthrie_karen_2007Karen (Guthrie) Videtic

Professor Emeritus, B.S. , M.Ed.

Fashion Merchandising

Schools Attended:   Virginia Commonwealth University, B.S. Marketing and Distributive Education   Virginia Commonwealth University, M. ED. Adult Education, Human Resource Development   Virginia Commonwealth University, PHD Candidate, Urban Services

Philosophy: I believe that people learn more through solving real problems in real time (Action Learning) and I try to create learning environments that capitalizes on the application of new knowledge and creative problem solving.

Research Interest:  Action Learning and simulation experiences, buying behaviors, fashion as a mirror of the times, and cross cultural management.

Documented Research:
2010 “Adventures in Action Learning”, Chapter in Action Learning and Its Applications,Author: Lex Dilworth. Published McMillan, UK.

2009 16th Annual Conference on Learning, Barcelona, Spain. Service Learning: Opportunities for deep learning in fashion design and merchandising education. Paper published.

2009 Fairchild Books, Perry’s Department Store: A Retail Buying Simulation. 3rd Edition, Authors: Videtic, Karen M. and Steele, Cynthia W. (International)

2007 7th Annual Conference on Knowledge, Culture and Change in Organizations: Singapore,The Expatriation of Faculty versus the Expatriation of Management: A comparative analysis.

2006 Fairchild Books, Perry’s Department Store: A Product Development Simulation. Authors: Guthrie, Karen M. and Regni, Rose, J. (International).


ettoMichael Etto

Administrative Director

Michael Etto has been with the Department of Fashion Design and Merchandising since December 1998. Michael received his BFA from Virginia Commonwealth University in Crafts with a concentration in Metalsmithing. He runs a successful furniture and accessories studio, Mike Etto Studios, specializing in one of a kind furniture pieces, garden accessories and fine home accents. His work has been shown in galleries around the Richmond area and has been featured in several issues of “Richmond”, “Traditional Homes” and “Home & Design” magazines.