Rolling Stone’s boygenius Cover Shoot

Alexandra Mitchell is the eye for style behind some of the biggest acts in indie rock today. That iconic Rolling Stone cover this year of boygenius in the style of Nirvana’s famous Mademoiselle photoshoot? That was her idea.

Mitchell is a 2016 Virginia Commonwealth University graduate, and her vision, research, curation and skill help musicians tell a visual story with their fashion choices. That is increasingly important today in a renaissance (a la Beyoncé) for live music where a performer’s wardrobe is part of the spectacle of seeing them in concert and (shout-out, Taylor Swift) where concertgoers put hours of effort into their own attire.

Since graduating from VCU’s School of the Arts with a B.A. in Fashion Merchandising, Mitchell has worked as a researcher for vintage fashion, as an authentication and pricing specialist at The RealReal and as a freelance stylist, consultant and vintage specialist partnering with groups from indie music acts to Disney and Marvel.