Sarah Moore, Marketing and Pr Coordinator for VCUArts Theatre accepts new position with VCU Brandcenter
Sarah Moore has been an integral part of the Department of Theatre for the past 4 years, going above and beyond the expectations of her Marketing and PR coordinator position. Her joy and creative influence were felt in every aspect of the poster and playbill designs, to being a welcoming and knowledgeable presence at Admission days, to helping promote and recruit for the department at conferences like SETC.
When asked what was the best part of working for the Theatre department and what she would miss the most, Sarah replied, “Ahh so many things! I loved seeing the mainstages come together. The process is so transformative – from the initial sketches of a design or attending the first read, and then to see all the elements come together on stage at the end. It was really special to be a part of that. Working on the show posters was so satisfying as a creative too.
But really, I will miss the people the most – faculty, staff, alumni, students – it’s an incredibly special group of misfits that will forever have a place in my heart. Love y’all.”
Sarah was able to do the marketing for several years worth of Mainstages and reflect that if she had to choose a favorite production that “the two that stand out [are] Anon(ymous) directed by Chelsea Burke (the use of the space in Hodges and resulting visuals were so stunning) and Rent directed by Desiree Dabney (seeing a young group encounter a piece that was so transformative to some of us ‘geriatric millennials,’ to learn about the period of time and culture and then make the production their own, it was so moving).”
Her new role is Communications and Marketing Manager for the Brandcenter, a master’s program for advertising, branding and marketing here at VCU. She is part of the admissions team and works on Brandcenter social media, site news, alumni news, recruitment and admissions. Regarding her new team, Sarah stated that “it’s a really great group of people.”
She wanted to leave the alumni with these words, “working for the theatre department was an absolute joy, and I’m so thankful for all the kind, generous, outrageous, weird, and creative people that I got to work with over the years.
Don’t be a stranger. My insta is @swmoore if you want to keep in touch.
And huge thanks to Liz and Jerry for all their work on the newsletter!”
While we are sad to see Sarah go, the Department cannot be any more supportive of her taking this step to further her professional career. We hope, Sarah, that you will still come to our shows and maybe bring Jolene by on occasion to brighten our days with her silly dog antics.
