Karina Martinez is a senior account executive at Siren PR. She’s one of the youngest associates at the company, where she currently manages eight beauty accounts across the haircare, skincare, salon, fragrances and makeup industries. She has spearheaded numerous events and media strategies for clients ranging from launches, sponsorships and New York Fashion Week. Prior to working at Siren PR, she freelanced for an event PR/production firm, OW! PR. She handled production for Maybelline NY at NYFW.