Jim Gregory is the Chairman of Tenet Partners, a brand innovation and marketing consultancy. Gregory is credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation’s financial performance. He has written four books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and The Best of Branding. Jim is also a founding member of the Marketing Accountability Standards Advisory Council (MASAC) and is a member of the Marketing Accountability Standards Board (MASB), where he is the co-chair of the Improving Financial Reporting Committee.

Jim’s newest book, POWERHOUSE – The Secrets of Corporate Branding, will be released in January 2016.