After working as an Art Director for 15 years, I turned my hobby into an enterprise. I launched in 1999 selling high quality knitting yarn and project kits from the world’s top knitwear designers and yarn manufacturers. My skills as a designer are still being put to good use with my website design, product photography and my print and virtual ads. I am fortunate to be doing what I love, sharing the needlearts craft with stitchers around the globe, and being my own boss.