model walking down a runway

A student-organized showcase of original garments designed by fashion juniors and seniors will be shown in a gala event at Main Street Station’s new Train Shed venue

RICHMOND, Va. (March 6, 2018) – Virginia Commonwealth University School of the Arts (VCUarts) Department of Fashion Design and Merchandising presents “Momentum,” to be held at 8:00 p.m. on Thursday, May 10 at the Train Shed at Main Street Station, 1500 East Main Street, Richmond, Va. Tickets are available at

This annual juried fashion show showcases the high-quality work of VCUarts fashion design students, as well as the strategic fashion show production talents of the fashion merchandising students. “Momentum” will feature knitwear, dresses, menswear, denim, collections from designers at the VCUarts Qatar campus, and the highlight of the event: the senior collections.

The show is organized by 11 junior and senior merchandising students enrolled in the department’s Advanced Show Production class, in collaboration with design students, fashion faculty and sponsors. Students produce all aspects of the show, from model selection and training to backstage operations.

“Fashion and retail as we have known it are breaking apart and reforming in the era of the millennial customer and the evolving digital age,” says Patricia Brown, chair of Fashion Design and Merchandising. “We must help our students launch their careers in a fast-changing environment. The runway event is the result of a journey of exploration and discovery, and launches our graduating designers and merchandisers into the new fashion space.”

Tickets are available for purchase online at Tickets are $100 for front row seating; $75 for second row seating; and $40 for standing. Discounts are available for fashion students and their families. The show will also be livestreamed at

Featured image: model walking down runway during previous VCUarts Runway 2017: LAUNCH fashion show.


About Virginia Commonwealth University School of the Arts
VCUarts is the top ranked arts and design school in U.S., with more than 250 faculty, lecturers and staff, 175 graduate students and 2,800 undergraduates spanning a wide range of creative research and scholarly disciplines. Faculty members are internationally recognized in their respective fields and contribute significantly to VCU, a major research university located in a creatively vibrant city and committed to mentoring the next generation of artists, entrepreneurs, scientists, scholars and engaged citizens of diverse communities around the world. The school’s fashion department is listed among the top programs of its kind in the country and offers a BFA in Fashion Design and a BA in Fashion Merchandising. VCUarts has an international campus located in Doha, Qatar.

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For press inquiries, contact:
Suzanne A. Silitch, APR, director of communications, VCU School of the Arts, 828-6819


March 7, 2018