Voice + Tone

Now we know who we are talking to, so how do we talk to them?

  • We post as a team, using plural first person (we, our team, crew, students etc).
  • We take ownership as a team, not individually.
  • We do not sign our tweets, photos or posts (ex. -post by john).
  • We prioritize optimism and positivity (without sounding like a cheerleader).
    If we’re writing about something negative or controversial, we find a positive angle.
  • We are approachable, responsive and transparent.
  • We exude enthusiasm.
  • We are playful and curious.
  • We are intelligent.

Remember: You are posting as part of the institution and representing VCUarts. Please keep your personal opinions separate from these accounts.