Tida Tep is a multidisciplinary designer and art director based in Brooklyn, NY. After her degree in graphic design at Virginia Commonwealth University she began her career at VSA Partners (founded by Robert Vogele) working for clients such as IBM, Sony, Cole Haan, and the Howard Hughes Medical Institute. She has also worked in-house for Madewell on the brand creative team, and has freelanced for Hugo & Marie, The Standard Hotel, Refinery29, and The Museum of Modern Art. She is currently Art Director at Javas Lehn Studio.
Art direction and design for the Howard Hughes Medical Institute’s quarterly Bulletin.
Illustrations by Ping Zoo, Josh Cochran and Jamie Cullen.
App icons and overall branding for Beme, a social networking app.
Identity and web design for New York based photographer, Ilan Rubin.
Art direction and design for Miansai’s Fall 2015 Lookbook.
Photography by Lionel Koretzy.
What mattered about the BFA program?
In John Malinoski’s Typography I course—my first semester in the Graphic Design program, we were tasked to hand paint Futura. Not only was this assignment demanding from a technical perspective, it challenged me to slow down and appreciate the nuances of each letterform. In Design Center, I was exposed to design that directly helped and supported the community. I was also introduced to design history and theory through the program. To this day, it allows me to intelligently approach design problems. All of my professors set a high standard that motivated me to create work that was bold and interesting, but above all, meaningful.