VCU Rates & Guidelines

Download Rates & Guidelines Form

Rental Fees & Base Prices

Events (For profit) $300.00 per day
Lectures $300.00 per day
VCU Events

Events must be sanctioned by VCU

$300.00 per day
Events (Non-profit)

Must have 501c3 status

$300.00 per day

Rental Fees– Variable Costs

Additional Performances (same day) $50.00 per each additional performance
Theater Rental Fee – Rehearsal or Tech $100.00 per day
GST Technical Director (Required)- Must be present in the building during all rehearsal(s) and performance(s). $25.00 per hour; 4 hour minimum
GST House Manager (Required)- Must be present in the building during all rehearsal(s) and performance(s). $25.00 per hour; 4 hour minimum
VCU Police Officer (Required)- for events occurring between hours of 7pm and 11pm. Non-negotiable. $48.50 per hour, minimum of 3 hours. GST will secure officer for event. Renter will be billed directly by VCU Police. Cost will not be included in GST contract.


Ticketing Fees

Web Package – All participating websites can be linked to the Renter’s website

  • Online ticketing with Showclix
  • Event listing on GST
  • Event listing and additional postings on GST’s Facebook site
  • Event listing on Eventcal – VCU’s Schedule of Events
$200.00 per event
Box Office

  • Point of Sale at the GST
  • Box office is open 12pm – 4pm, M – F and one hour before the scheduled event
$50.00 per day (with Web Package)$80.00 per day (without Web Package)

Additional Staffing

If further staffing is required for the event, it may be provided by either GST or Renter.

Box Office Staff (day of event) $20 per hour; 3 hour minimum
Ushers $15 per hour; minimum of 3 hours
Backstage Crew $20 per hour; minimum of 4 hours
Videographer $100.00 per event
Lighting Designer Must negotiate with staff Lighting Designer


Miscellaneous Fees

Expendables – gels, lamps, ect. Charge for performance events only – not lectures. $100.00 per event
Stage Floor Protection – Masonite & Timestep surface required for events that may impact and/or damage dance floor surface. $100.00 per event
Washer/Dryer – includes liquid detergent, bleach & dryer sheets $25.00 per event
General Admission Tickets – printed by GST $50.00 per event
Reserved Seating Tickets – printed by GST $80.00 per event
Equipment – Audio/Visual & Sound (Additional needs not covered in base rental) $25.00 per item/per day
Merchandise/Reception Space Rental – Lobby $55.00 per day
Merchandise Space Rental – House (at base of stage) $55.00 per day
Merchandise/Reception Space Rental – Outdoor Courtyard $150.00 per day
Grace Street Logo Shirt Replacement Fee $35.00 per shirt

Final cost to renter may vary depending on the nature of the production/event,equipment, staff and services required. Additional charges may be due after conclusion of event for unforeseen expenses.


  • A 25% deposit is due when event is confirmed by signed Rental Agreement.
  • Balance is due no later than four (4) weeks prior to first event date.
  • Event is considered officially confirmed upon receipt of a fully executed (signed) Rental Agreement by renter from GST. Please do not advertise event prior to receipt of agreement signed by GST manager.
  • Checks should be made payable to VCU DANCE.
  • Credit cards accepted for payment: Visa, MasterCard, Discover, American Express.
  • Cancellation must be made in writing 15 days prior to event date. Deposits are non-refundable.

Renters must provide in advance:

  • All advertising – responsibility of renter. Posters may be displayed in marquee boxes (outside theater) during event week only and through arrangement with GST Manager.
  • Certificate of Insurance or Waiver of Liability form (available from GST Manager)
  • Details regarding event needs including technical requirements for program, reception and/or merchandise sales.
  • Anticipated attendance numbers

Renters must provide on day of event:

  • Ushers (May be supplied by GST, see above)
    • 4 to 6 per performance for Reserved seating
    • 2 to 4 per performance for General admission seating
  • Box Office Personnel (May be supplied by GST, see above))
    • 3 to 4 per performance for Door Sales, Will Call, Ticket Collector –
      • 1 sales position for Walk-up
      • 1-2 positions for Will Call (reserved & pre-paid ticket pick up)
      • 1 Ticket Collector in Lobby

Ushers and box office personnel are required to wear appropriate attire. Men should wear black slacks w/ dark belt and dark shoes. Women should wear either black pants or skirt and dark shoes. Flip-flops or similar casual sandals are not allowed. Black polo shirt with VCU Grace Street Theater logo is provided for ushers and box office personnel by theater upon arrival for event and must be returned to theater manager at end of day of event.

Renter is liable for replacement cost of shirts either damaged or not returned to manager at end of event day.

  • Cash bank ($50 per point of sale) for events charging admission and/or selling merchandise
  • Programs, flyers, posters & all advertising
  • Certificate of Insurance or Waiver of Liability (waiver form available from GST Manager)

Renters may provide or contract: With pre-approval of GSTManager and GST Technical Director

  • Advance Sales at GST (Monday through Friday during two-week sales period)
  • Running Crew
  • Lighting Designer if production requires more than a “one look” design – warm/cool, up/down
  • Event Tickets – not printed by GST. However tickets must be approved by GST manager three weeks in advance of distribution or sales. Ticket layout must consist of three parts: Patron (or souvenir) stub, House stub and Audit stub. House seating chart available upon request.

GRACE STREET THEATERis inspected following strike of Renter’s event. Renter will be held responsible for any cleaning, repairs or replacement due to damage or misuse. All fees are subject to change, depending on current market prices of certain items.

Download the complete Rates & Guides (DOC)