Katherine Manson, Corinne Napper , Jessica Fatherly, Caroline Gotlieb, Madison Moran, Robert Rey Layson, and Amanda Data competed against hundreds of students from major universities across the country including Parson, Harvard, FIT and Wharton School of Business. This was VCU’s first year as a Fashion Scholarship Foundation approved educational institution, and seven of eleven submissions were selected. Each student submitted a case study that identified innovative ways to retain the existing customer base and also developed ideas on how best attract new customers for the subscription service Birchbox. The awards ceremony took place on January 12th at the Marriot Marquis in NYC. The winning students also received placements at internships at numerous fashion organizations including Phillips Van Heusen, Rachel Comey and Perry Ellis to name just a few.