Amy Elkin is an award-winning Vice President and Associate Creative Director at The Martin Agency where she has spent the past 19 years creatively communicating for brands across a variety of media. Amy was hired in 1996 as a designer on Coca-Cola’s very first website. She spent the next few years helping build the digital presence of other brands such as Gerber, Seiko, Dasani, and Surge. Later, Amy cross-pollinated into the agency’s creative department where she was an advocate for integration and worked in all mediums – print, broadcast, digital, whatever. She created some of the agency’s first fully integrated ad campaigns, and continues to lead the way today. Clients have included Hanes, Walmart, UPS, Barely There, Moen, and others.