Messaging

We have audience and tone down, now, how do we connect?

Some channels are better suited for different types of content and audiences. Choose a channel that is the best fit for your department/program, your goals and your target audience. Here are a few channels and what they’re best suited for:

Image focused: Instagram, Pinterest, Tumblr
Video focused: Vine, Vimeo, Youtube
Other: Linked In, Facebook

It’s easy to become “a poster of events” but the most successful social media engages and invites conversation. Those in charge of your social channels should look to include things not already posted about in a lot of other places. Department and program social media outlets should re-tweet/share your peers’ posts. Boosting the main channel or other department’s channels can only result in a positive outcome (and reciprocation of boosting other posts). Remember, social media is a conversation. Do not talk at your subscribers, engage with them.

Need help establishing your goals for social? Reach out to the VCUarts social media team.