Department of Fashion Design & Merchandising, BFA (Bachelor of Fine Arts) or BA (Bachelor of Arts)
Fashion students working toward a BFA in Fashion Design are trained in the important role of creating articles of clothing that allow people to expres their individuality. The designer melds the creativity of the artist with the practical needs of the consumer to provide objects that fulfill desires on several levels. Not only must the body be covered to comply with social convention, but the spirit must be nourished and the psyche satisfied.
Fashion today is big business employing millions of people in design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing and consulting. Students pursuing a BA in Fashion Merchandising become skilled in the planning required to have the right merchandise, at the right time, at the right place, at the right price and with the right sales promotion.
Curriculum is globally based with students being exposed to world fashion, importing/exporting, buying, management, patternmaking, and garment construction.
Our faculty members judge some of the most prestigious international fashion design contests in the world and recent student trips include New York, Paris, Rome and Hong Kong.
Learn more at the Department of Fashion Design & Merchandising website.
Donna W. Reamy, Interim Chair
325 N Harrison Street | Richmond, VA 23284-3087