What is Fashion Merchandising?

JessicaDecker_Fashion_5Fashion today is big business employing millions of people in design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing and consulting. Fashion merchandising refers to the planning required to have the right merchandise, at the right time, at the right place, at the right price and with the right sales promotion. The career opportunities in fashion merchandising are endless, and include such jobs as buyer, product developer, magazine market editor, fashion director, fashion forecaster, visual merchandiser, fashion stylist and store owner among others.

Fashion Merchandising students enter the Department at the freshman level and begin taking fashion classes immediately. They begin with an overview of the fashion industry and develop skills in Photoshop and Illustrator. They continue their studies in many courses including Fashion Forecasting, Merchandise Planning and Control, Retail Buying Simulation, Fashion Promotions, Importing and Exporting, Line Development and Advanced Store Development. Their course work also includes Accounting, Marketing, and Business Law as well as general education requirements in math, science, English and art history.

Mission Statement:  The Fashion Design and Merchandising Department encompasses a unique partnership between the visual, technical and business aspects necessary for apparel design, production, and merchandising. Students are prepared to enter the industry by learning both technical and problem solving skills. Market identification, analysis, and interpretation are emphasized in the Merchandising track in order to compete in the global economy.

No portfolio required for application purposes.