Holly P. Alford
Associate Professor, A.A.S., B.A., M.F.A.
University of Virginia (B.A.), Fashion Institute of Technology (A.A.S.) and Virginia Commonwealth University ( M.F.A.).
Philosophy: I believe learning should be fun but challenging, and that students learn more who are active participants. I believe my job is to facilitate knowledge in diverse and creative ways and that the goal is for my students to be able to apply and articulate that knowledge in the real world.
Research Interest: My research interest is in mid nineteenth and twentieth century fashion. Also, African American designers, styles, and the globalization of those styles.
2012 “The Criminalization of the Saggy Pant”; to be published 2012 in book entitled Fashion and Crime
2011 “The Influence of African American Hip Hop in Japan”; published in Fashion Theory Russia
2010 “Who’s Who in Fashion” the fifth edition; published by Fairchild Books
2010 “The Zoot Suit: It’s History and Influence” published in Fashion Theory and The Men’s Fashion Reader
2005 “The Globalization of Hip Hop” –presented in Denmark and Australia
Assistant Professor, MBA
Schools Attended: Virginia Commonwealth University – MBA
Jacksonville State University – B.S.
Philosophy: Fashion is a business!
Research Interest: Economics, Luxury, Corporate Culture, Vendor/Retailer Relationships, Fashion Show Production
2012 Fashionomics, co-authored with Donna W. Reamy
Contributor to Fashion Capital: Style Economies, Sites and Cultures, co-authored with Donna W. Reamy
Schools Attended: Parsons School of Design, BFA
College of William & Mary, BA
Cranbrook Academy of Art, MFA
Parsons School of Design, BFA
Fashion Design Cornell College, BSS Liberal Arts
Philosophy: Professor Caskey is passionate about the interconnectedness of design and it’s ability to impact the daily lives of all people in a living community
My research interests include community-engaged design and service-learning, digital textile printing, adaptive apparel design, and apparel based studio projects.
2014 VCU Quest Innovation Funds; awarded $40,000 for interdisciplinary community engaged design project mOb + Storefront. Principal Investigator
A2RU Conference, Iowa State University, Ames, IA, “A Third Way, Arts and Health” panelist, presenter, and; “MoB Away Game” Interactive community engagement project.
Cumulus Association, What’s On? Aveiro, Portugal. Paper presentation and publication, “mOb Studio, A Community Engaged Design Studio”. Co-written by Camden Whitehead.
American Community Design Association, Emergence national conference, Detroit, MI. mOb + Storefront, 90 minute presentation, co-written with Ryan Rinn, Camden Whitehead and John Malinoski.
2013 VCUarts Deans Research Grant; awarded $7,000 to travel and research national models of community engaged design. Co-awarded with Camden Whitehead and John Malinoski.
International Conference on Design Principles. Chiba University, Chiba, Japan. Paper presentation “MoB Studio, Community Engaged Design” Co-authored with Camden Whitehead and John Malinoski.
International Textiles and Apparel Conference, New Orleans, LA. Paper presentation“MoB Studio, the Role of Fashion in Interdisciplinary Collaboration” and, paper presentation “Garment Design for Conjoined Twins”.
American Batik Design Competition, Finalist, $2,000.00
2011-12 VCU Community Engagement Grant, mOb + Storefront, $14,000 to pilot community-engaged design studio.
VCUarts Dean’s Exploratory Faculty Research Grant, Personal Uniforms, $3,000.00
Administrative Office Specialist
Michael Etto has been with the Department of Fashion Design and Merchandising since December 1998. Michael received his BFA from Virginia Commonwealth University in Crafts with a concentration in Metalsmithing. He runs a successful furniture and accessories studio, Mike Etto Studios, specializing in one of a kind furniture pieces, garden accessories and fine home accents. His work has been shown in galleries around the Richmond area and has been featured in several issues of “Richmond”, “Traditional Homes” and “Home & Design” magazines.
Interim Assistant Chair
Assistant Professor, B.F.A., M.A.
Fashion Design, Fashion Merchandising
Schools Attended: Virginia Commonwealth University BFA Fashion Design, Virginia Commonwealth University MA Art Education
Philosophy: Fashion is an art and industry. Fashion is an avenue in which many aspects of life and culture can be investigated, celebrated, and represented.
Research Interest: My research interests include sustainable fashion and eco-fashion design education.
2011 Fifth International Conference on Design Principles and Practices, Rome, Italy. Paper title: Preparing Emerging Designers for the Eco and Sustainable Fashion Market.
2010 15th International Conference. RDM Campus Rotterdam The Netherlands, Sustainable Innovation 2010, Paper title “Sustainable Fashion by Design”
2010 Dean’s Exploratory Research Grant; awarded $3000 to examine and determine how fashion programs need to address and analyze how the fashion industry’s reaction to becoming more sustainable will affect the content and instruction of what is taught to fashion students.
2007 International Symposium on the Arts in Society, New York UniversityPaper presentation: “Contemporary Collaboration in Art and Design”
2006 AUTEX 6th International Conference, College of Textiles, NC StatePaper presentation: “An Exploratory Approach to Film Laminates in Fashion Design”
Donna W. Reamy
Associate Professor, B.S., M.S.
Schools Attended: Virginia Polytechnic Institute, Master of Science degree Virginia Commonwealth University, Bachelor of Science degree
Fashion Philosophy: “Success is often achieved by those who don’t know that failure is inevitable”. Coco Chanel
Research Interest: My research interest includes economics of fashion including fashion weeks, fashion shows, fast fashion and the fashion media. I am also interested in body image as portrayed by the fashion industry.
2012 Fashionomics”, The Role of Fashion in the Global Economy (unpublished manuscript) to be published by Prentice Hall publishers, 2011.
2010 “The Catwalk: An Apparatus for the World Economy” September 2010: Oxford, United Kingdom
2009 “Economic Impact of the Catwalk” June 2009 Business History Conference, Bocconi University, Milan, Italy
2008 “Body Image, Culture and Economics”, Costume Society of America, Williamsburg, Virginia
Associate Professor, B.F.A., M.F.A.
Schools Attended: Virginia Polytechnic Institute and State University B.S. Clothing Textiles and Related Arts
1970 – 1985: J. C. Penney Corporate Office in New York City. Last position: Buyer of Misses intimate apparel
1985 – 1987: Montgomery Ward Buying Office in New York City.
Last position: General Merchandise Manager, Intimate Apparel and Accessories
1987 – 2001: Various positions in intimate apparel wholesale. Last position:
Vice President Sales, Character Inc., New York City
Research Interest: Retail Entrepreneurship fashion forecasting, shopping habits of men
product Development, global sustainability.
2009 Publication of paper, co-authored with Linda Lee, Teaching Eco-Fashion: Is Sustainable Fashion a New Paradigm?
2009 Presented Paper, Entrepreneurship: methods of preparing students in a classroom environment through the use of simulation, the techniques of opening a small business, at the Common Ground Learning Conference in Barcelona, Spain. Paper was published in Design Principles and Practices, an international journal, volume 3.
2008 Presented paper, Fashion Forecasting Today: How the interest in global sustainability will impact the future of fashion and costume design, at the Many Layered Meanings of Costume Society conference in Williamsburg, Virginia
Co- author of two textbooks for Fairchild Publications, New York City: Perry’s Department Store: a Product Development Simulation, co-authored with Karen Guthrie, 2006 and Entrepreneurship inAction: a Retail Store Simulation, co-authored with Jimmie G. Anderson, 2009
Henry C. Swartz
Associate Professor, B.F.A., M.F.A.
Schools Attended: Pratt Institute, BFA
Virginia Commonwealth University, MFA
Philosophy: “You are a child of the universe, no less than the trees and the stars; you have a right to be here. And whether or not it is clear to you, no doubt the universe is unfolding as it should.” Old St. Pauls’s Church, Baltimore MD 1692
Research Interest: Creative design in women’s and menswear.
Documented Research: Custom work for private clients, women’s and menswear
Professor, B.S. , M.Ed.
Schools Attended: Virginia Commonwealth University, B.S. Marketing and Distributive Education Virginia Commonwealth University, M. ED. Adult Education, Human Resource Development Virginia Commonwealth University, PHD Candidate, Urban Services
Philosophy: I believe that people learn more through solving real problems in real time (Action Learning) and I try to create learning environments that capitalizes on the application of new knowledge and creative problem solving.
Research Interest: Action Learning and simulation experiences, buying behaviors, fashion as a mirror of the times, and cross cultural management.
2010 “Adventures in Action Learning”, Chapter in Action Learning and Its Applications,Author: Lex Dilworth. Published McMillan, UK.
2009 16th Annual Conference on Learning, Barcelona, Spain. Service Learning: Opportunities for deep learning in fashion design and merchandising education. Paper published.
2009 Fairchild Books, Perry’s Department Store: A Retail Buying Simulation. 3rd Edition, Authors: Videtic, Karen M. and Steele, Cynthia W. (International)
2007 7th Annual Conference on Knowledge, Culture and Change in Organizations: Singapore,The Expatriation of Faculty versus the Expatriation of Management: A comparative analysis.
2006 Fairchild Books, Perry’s Department Store: A Product Development Simulation. Authors: Guthrie, Karen M. and Regni, Rose, J. (International).